Daily Archives: July 2, 2017

July 02

Émile Coué: Autosuggestion and Self-Improvement

On the 2nd of July 1926,  French self-help guru Émile Coué de la Châtaigneraie died in Nancy, France. Working as an apothecary at Troyes at the turn of the century, Coué came to know the placebo effect and used encouraging words to recommend medicines to patients, pinning small notes with positive messages to various remedies when handing […]